This stuff beats reality TV hands down!!
Australia's Tourism Queensland has pulled off one of the biggest marketing strategies in recent times. In the process they have generated so much buzz that the applicants for the job crashed the website with tens of thousands of applications. It was termed ‘The Best Job in the World’. It’s for a post of a caretaker on Hamilton Island in the Great Barrier Reef. Just how cool is that! Meanwhile, their efforts paid off big dividends in excess of $125 million dollars in free publicity!
If you want to know more about the job, you can read about it here. The winner was declared today to be Ben Southall from UK.
I know they spent a million dollars to get the message out. But there’s a lesson to learn on what ‘buzz’ can do for a job opening! In your case it could be just an email, a blog, flyers or an advertisement on TV or radio!
Go ahead and make some noise.
